Educate, Entertain, Engage.

“What distinguishes this campaign is the strategy followed to reach the aforementioned goals that have been set in a way that combines (The 3 Es) Educate, Entertain, and Engage.

The United States presidential election is an exceptional occurrence that attracts the attention of media outlets around the world. In 2020, Al Aljazeera Arabic Digital Newsroom managed to produce a distinctive and diversified coverage engendering a strategic digital campaign that outperformed the typical TV news materials in terms of interaction and audience reach. The digital content of this campaign was crafted under unified hashtag الجزيرة_أمريكا20# with the aim to target the Arab public with a focused interest on American politics or a general interest in American news, along with the Arab public whose status quo is directly connected to the US election results.