Ejaz
By Al Jazeera Digital Newsroom
“Ejaz” means “The Brief” is the first Arabic daily “mobile-friendly” news product in the Middle East & North Africa, tailored specially for busy audiences, who consume most of their time navigating newsfeeds across different social media platforms. The objective is to integrate Al Jazeera TV & Digital resources, shooting the materials in the heart of the Newsroom which presented by our professional TV anchors.
From breaking stories to engaging with the audience in real-time, there are so many opportunities and responsibilities for Arab journalists today through social.
And for sure, it can be overwhelming. That’s why it’s so important for Al Jazeera Digital to stay on top of the best practices of social media and journalism.
STRATEGY
Our content strategy was focused on producing unique original news content optimized for social media platforms and tailored to covering the stories that matter most to Arab audiences. From the start of the year, and throughout the pandemic, we tirelessly focused on creating engaging content and timely coverage of the news in an approachable, mobile-friendly format to our growing audience base (25.3M on Facebook, 3.9M on Instagram, 8M on YouTube & 16M on Twitter) profiles.
Our tactics:
Delivering diversified news content in a short time
Producing mobile-friendly materials
Tailoring TV content to match online audience needs
Creating timely engaging content & Interact with the Audience
Listening & Tracking to global trends
RESULTS
Here is a snapshot of how EJAZ performed in 2020:
On Al Jazeera Facebook Main page, reached a total of (36M video views / 1M Interactions, & an average of 30M views on FB Stories)
On Al Jazeera YouTube page (Stories), we reached an average of (1.5M views daily, a total of 457.5M views during 2020)
We achieved almost 80M Impressions on Instagram stories
On Twitter, we have reached an average of 30K/Daily = 90M Video views in 2020
LINKS
- https://vimeo.com/513746978
- https://vimeo.com/513746928
- https://vimeo.com/513746955
- https://vimeo.com/513746999
- https://www.facebook.com/watch/160729029892/179686523903134/
- https://dnrsocial.medium.com/al-jazeera-digital-newsy-product-ejaz-%D8%A5%D9%8A%D8%AC%D8%A7%D8%B2-f817daa34597
- https://facebook.com/aljazeerachannel/videos/357475302196047/
- https://facebook.com/aljazeerachannel/videos/1051506288688546/
- https://facebook.com/aljazeerachannel/videos/1028084640994586/
- https://facebook.com/aljazeerachannel/videos/1044192289337060/
- https://facebook.com/aljazeerachannel/videos/199768618310197/
- https://facebook.com/aljazeerachannel/videos/610328519710539/
- https://facebook.com/aljazeerachannel/videos/697826640905022/
- https://facebook.com/aljazeerachann
