Al Jazeera Digital Newsroom -Instagram

Al Jazeera Digital Newsroom is managing all social media production & publishing for Al Jazeera Arabic social media outlets, we worked hard this year to keep our audience informed, and updated with world events, our engagement metrics were focused on interactions and using all tactics to engage with our loyal fans.

We worked very hard throughout 2021 providing timely coverage of the news through live updates and breaking down complex stories on the issues that affect the Arab audience everywhere. Never, as in this momentous year, were we so effective in meeting our objective of powerfully giving voice for the voiceless.

Our content strategy on Instagram was focused on producing unique original content optimized for Instagram and tailored to cover the stories that matter most to Arab audiences. From the start of the year, and throughout the pandemic, we tirelessly focused on creating engaging content and timely coverage of the news in an approachable, mobile-friendly format to our growing audience base of more than 5M followers on Al Jazeera Arabic Instagram profile.

Our Strategy can be summarized into the following actions:

• Research & study our audience segments — 5M followers around the Arab world
• Delivering diversified content to match different audience’s needs
• Producing mobile-friendly content — vertical is the key!
• Tailoring TV content (news & programs) to fit online audience needs
• Creating timely engaging content
• Listening to Trends
• Enhancing Instagram stories with newsy video content
• Optimizing original long-form video content
• Creating branded social cards & Albums

RESULTS

Our 2121 strategy has paid off. Our views soared to more than 244M Views and32 Million interactions

Here is a snapshot of how we grew on Instagram in 2021:

On Al Jazeera Instagram profile, we reached a total of (810K new followers have increased 244M views & 32M Interactions, & Followers)

The highest interaction per post in Arabic News channels = 9K interactions per post

Insights