Al Jazeera Egypt Twiter
Al Jazeera Digital Newsroom is managing all social media production & publishing for Al Jazeera Arabic social media outlets, we worked hard this year to keep our audience informed, and updated with world events, our engagement metrics were focused on interactions and using all tactics to engage with our loyal fans.
2 min readMar 2, 2022
Strategy
Our content strategy on Al Jazeera Egypt twitter account was focused on producing unique original content optimized for twitter and tailored to covering the stories that matter most to the Egyptian audiences around the world, we tirelessly focused on creating engaging content and timely coverage of the news in an approachable, mobile-friendly format to our growing audience base.
Our secret ingredient was serving local markets with personalized content to match each market’s needs.
Our Strategy can be summarized into the following actions:
- Research & study our audience segments.
- Delivering diversified content to match different audience’s needs
- Producing mobile-friendly content — vertical is the key!
- Tailoring TV content (news & programs) to fit online audience needs
- Creating timely engaging content
- Listening to Trends
- Optimizing original long-form video content
- Creating branded social cards & Albums
- Leverage Live coverage.RESULTS
Our 2021 strategy has paid off:
- Our views soared to more than 73 million views and interactions (likes, comments, and shares) to 5.6 million interactions.
- Here is a snapshot of how we grew on Twitter in 2022:
- Total followers: 810K Increase in 2022: 404K followers an increase of %99.6 over last year
- Total views: 73.5 million
- Total minutes watched: 31.5 Million.
- Total interactions: 5.6 million an increase of 105.86% over last year
- Total Impressions: 400.3M
